Aditya Gupta is the Director of the leading South Indian music label Aditya Music India Pvt. Ltd. A strong believer in simplicity, he has been driving the complete digital business of this company for about a decade now. He is known for delivering the best in this fast paced and constantly evolving media and entertainment industry by having in-depth knowledge of Online Music, Online Video Marketing, Licensing, Syndication, Media Buying, Mobile Value-added services, Social Media Marketing, TV and Radio Marketing, Publishing etc. Aiming to take regional content to a global reach, he has successfully introduced many ingenious initiatives in the industry. Far-sighted vision, dedication and passion towards his family run Media and Entertainment Business are the keys to his success which enable him to reach and sustain the top-most position .