TikTok has more than double the number of active users worldwide that Spotify does.

We know this because – as reported by MBW three months ago – TikTok has confirmed that it had 732 million monthly active users (MAUs) worldwide as of October 2020.

MBW estimates the platform has comfortably over 800m MAUs today, and will surpass a billion over the next year.

The power of this scale for the music business was drilled home yet again today (July 21) via a new report from TikTok, which reveals that 75% of its US users say they discover new artists via the platform.

These stats come from a study that TikTok commissioned MRC Data to undertake in November 2020, called US TikTok Marketing Science, Music Perceptions Research.

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