IMI — Representing Indian Music Industry worldwide

Gold and Platinum Awards

The music market has undergone rapid transformation in the last few years. Music and Video Streaming growing in the advent of cheaper data rates is defining how music is consumed today. Additionally, single songs and videos have become the primary consumption unit and not like albums in the days of physical sales.The Executive Committee of the Indian Music Industry, in conjunction with the IFPI, has factored these parameters and has revised the Gold and Platinum sales awards standards for India. We have incorporated best practices from the developed markets and are now introducing the concept of Track and Album Equivalents that are explained in detail below. The new criteria include Audio streams, Video streams, RBT Sales & Physical Album Sales.

1. As songs are now the primary consumption unit, we have re- introduced a certification for 'Singles'.

2. Audio and video streams are eligible to be counted towards the total sales.

3. Various means of consumptions are converted to track and album ‘equivalents’ respectively
using the following conversions chart:

Track Equivalents

  • 1 digital track download = 1 track equivalent (TE)
  •  2 CRBT (30 day) = 1 Track (TE)
  •  100 track streams= 1 track equivalent (TE)
  •  300 Video Streams = 1 Track equivalent (TE)

Album Equivalent

  •  1 digital album download= 1 album equivalent (AE)
  •  1 Physical Album Sales = 1 album equivalent
  •  10 track downloads = 1 album equivalent (AE)
  •  1000 track streams= 1 album equivalent (AE)
  •  3000 Video Streams = 1 album equivalent
  •  20 CRBT (30 Day) = 1 album
  • Total Album Equivalents = Sum of Above

Table A: Awards Standards

SINGLE ALBUM

Release type Singles Albums
Gold Platinum Gold Platinum
Hindi films 120000 240000 75000 150000
Regional films 60000 120000 40000 80000
Pop/Basic 60000 120000 15000 30000
Devotional 50000 100000 10000 20000
Classical/Folk 10000 20000 5000 10000
International 60000 120000 12000 30000