Vivek Raina is the Managing Director for believe India where he continues to lead the organisation’s global mission and vision by building a strong brand awareness across India and its sub-continent territories in the music labels and artists industry. He started operations for believe in India back in mid-2013 with key focus on identifying key strategic alliances across Independent labels and artists services in India. He continues to mentor and advise on key strategic initiatives while leading the overall believe’s business in the country.
Part of Pioneering batch in the digital and mobile music revolution in the Asia-Pacific region from early 2004, he has lead the business of digital music, distribution channels, marketing, and artists services with stints at Soundbuzz/Motorola, Mahindra Comviva, Idea Cellular etc.
In recent years, Vivek has lead believe into M&A with acquisition of premier Bollywood Music company – Venus Music , Talent and Artist Booking Agency- Canvas Talent and Live/Experiential Event Company -The Entco Music.