This article was published on November 2, 2021

US-based music and media company Create Music Group has acquired Mumbai-based Nirvana Digital, described as one of the largest YouTube Enterprise partners in India.

While terms of the deal were not disclosed, Create says that this is the first of a planned $50 million investment the company is making in India and the broader region in Asia over the next several years.

Nirvana Digital says that it serves over 20 billion minutes of video each month and has a subscriber base north of 200 million.

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