Ingrooves Music Group announces global deals with Himesh Reshammiya and Yo Yo Honey Singh, appoints Amit Sharma as India Country Manager

Ingrooves Music Group has signed global deals with two Indian stars, Himesh Reshammiya along with artists represented by his label, Himesh Reshammiya Melodies; along with Yo Yo Honey Singh to a global distribution deal.

These deals were facilitated by industry veteran Amit Sharma who has been appointed Ingrooves Country Manager, India, further expanding the company’s presence in India. “We are celebrating our entrance into the Indian music market with the signing of two amazing artists – Himesh Reshammiya and Yo Yo Honey Singh – and we couldn’t be happier,” said Bob Roback, CEO of Ingrooves Music Group. “Amit is a highly respected music executive in India, with a deep understanding of the independent music industry and is already playing a key role in the market, as we look to work with the best independent labels and artists in India.”

Sharma joins Ingrooves from Gaana, one of the country’s major streaming services, with over 200 million monthly users, where he served as Assistant Vice President of Content Acquisitions. Previously, he has worked as Head of Music and Telecom at Eros and held positions at various Indian telecom companies, including Idea Cellular and Airtel. “The independent music market in India is more vibrant and important than ever with an incredible amount of creativity and true artistry being developed here,” said Sharma. “Ingrooves has a reputation as a global leader in marketing and distribution technology, and that’s something that really resonates with artists and labels here in India. We have already signed many deals with artists that reflect our music culture. These signings are an indication that Ingrooves is already a new important player in this market.”

“As part of the global Universal Music family, we welcome Ingrooves into the Indian music ecosystem,” said Devraj Sanyal, Universal Music Group, Managing Director and CEO, India and South Asia. “The time is right for Ingrooves to create a strong local presence, utilising their unique and unrivalled technology and services to benefit the independent artist community. Amit has already made an impact locally with the calibre of his early signings and will work closely with Ingrooves global teams to help elevate Indian artists and talent, both locally and internationally as he works to leverage Ingrooves’ global network and unparalleled artist services.”

Ingrooves Music Group is a world leader in music distribution, marketing and technology that empowers labels and entrepreneurs to grow their businesses and thrive in the global music industry. Their services include includes marketing strategy, insights and analytics, rights management, advertising, royalty accounting, video monetisation and music licensing. The company is headquartered in Los Angeles with offices throughout North America, Latin America, Europe, Africa, Asia, and Australia.

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