Record Labels’ global investment in A&R and marketing hit $5.8 Bn in 2017

As per IFPI, in 2017, record labels invested US$4.1 billion in A&R (Artists & Repertoire)  and US$1.7 billion in marketing for artists and their music for a combined total of US$5.8 billion. This equates to approximately 33.8% of global recorded music revenues invested annually into breaking, developing and supporting artists around the world.

In the current music landscape, the role assumed by record labels is multi-dimensional in nature as investors, partners and collaborators with artists. The ways in which record labels can support artists is manifold- from providing adequate resources, investment and establishing connections with people from the music industry to facilitating global coordination, industry relationships and general support. The investment by labels is reflective of the continued commitment of record labels towards artists and their music.

The complete report can be found here.