Sony Music Launches ‘artist Assistance’ Program to Promote Wellness for Its Signed Talent
This article was published on September 30, 2021
This summer, in a widely applauded move, Sony Music Entertainment (SME) announced that it would start disregarding unrecouped balances for eligible heritage catalog artists.
The landmark policy, the Legacy Unrecouped Balance Program, is the flagship program under SME’s “Artists Forward” initiative, which, according to Sony Music, focuses on “prioritizing transparency with creators in all aspects of their development”.
Today, SME is announcing a major expansion of Artists Forward, with a new wellness-focused program called Artist Assistance.
In a letter sent to thousands of SME artists today (September 30) and obtained by MBW, SME describes the program as a “broad global effort aimed at promoting wellness for our signed talent and providing them with relevant information and key resources for their careers.”
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